| Case 1 |
| Category |
Camera Equipment |
| Format |
Première & Mega Panel |
| No.of Panels |
40 |
| Campaign Period |
2 weeks prior to fieldwork |
 |
| Awareness |
61% |
| Frequency |
Ave. 5.1 times per week |
| Brand recall rate |
85% |
| Case 2 |
| Category |
Electrical Appliances |
| Format |
Première Panel |
| No.of Panels |
30 |
| Campaign Period |
4 weeks prior to fieldwork |
 |
| Awareness |
53% |
| Frequency |
Ave. 5 times per week |
| Brand recall rate |
68% |
* Source: Bus Shelter Ad Effectiveness Study 2010 by Nielsen
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