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Connected Bus Shelter Lands at Retail Asia Expo 2010
JCDecaux Cityscape has built a Connected Bus Shelter at Retail Asia Expo 2010 in partnership with Cisco. It is designed to stimulate customer interest at street level for retail businesses.
The Connected Bus Shelter demonstrates how retailers can engage with their target audience, draw traffic to their retail shops and finally induce sales across the city at one single platform by enabling real-time video broadcasting of live event, recorded commercials, interactive games, discount couponing and city-wide voting etc.
“The digital solutions showcased help retailers link the various digital platforms from outdoor to in-store and generate sales eventually,” commented by P M Lai, Vice Chairman, Hong Kong Retail Technology Industry Association.
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