Facing the high-traffic Nathan Road, Olympus' Flagship Shelter outside The Peninsular Hotel was installed with Timer. Starting from Dec 21, 2007, the LED display shows the date but changes to season's greetings on Christmas day and the 2008 count down in hours-minutes-seconds. The Shelter gathered exciting crowds and generated rousing cheers at the time approaching 2008. Olympus successfully integrated with the New Year celebration on Nathan Road to strengthen the engagement with the audiences.