Icons of Hong Kong
Tramcar is regarded as a historical icon of Hong Kong, it was established in 1904 and has been serving Hong Kong for 111 years.
In 2006, we first introduced the advertising concept – “Icons of Hong Kong’” for Trams, and today, we have successfully transformed the medium to a truly attractive and accountable one. The whole tram advertising format bolsters brand presence in prime business and shopping areas. It is widely perceived to be stylish, chic and prestigious.
140 Tramcars run through the city corridor along Hong Kong Island at least 15 times per day to deliver high visibility with superior value.