Icons of Hong Kong
In 2006, we first introduced the advertising concept – “Icons of Hong Kong’” for Trams, and today, we have successfully transformed the medium to a truly attractive and accountable one. The whole tram advertising format bolsters brand presence in prime business and shopping areas. Widely perceived to be stylish, chic and prestigious.
The impact of tramcar advertising was distinctly revealed by the prompted recall studies conducted by TNS. The research shows that 73% of HK residents have seen any tramcar ads 3+ times with an average frequency of 5.8 times per campaign.*
*Source: Tramcar Ad Effectiveness Study 2009 by TNS