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Bus Shelter
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Case 1
Category Camera Equipment
Format Première
No.of Panels 50
Campaign Period 3 weeks prior to fieldwork
Awareness 86%
Frequency Ave. 2.2 times per day
Brand recall rate 84%


Case 2
Category Beverage
Format Glassy Panel + 4-Sheet Panel
No.of Panels 15 Pairs + 150 Panels
Campaign Period 1 week prior to fieldwork
Awareness 62%
Frequency Ave. 2.4 times per day
Brand recall rate 91%

* Source: Bus Shelter Ad Effectiveness Study by Nielsen

 
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