| Case 1 |
| Category |
Camera Equipment |
| Format |
Première |
| No.of Panels |
50 |
| Campaign Period |
2 weeks prior to fieldwork |
 |
| Awareness |
72% |
| Frequency |
Ave. 1.9 times per day |
| Brand recall rate |
91% |
| Case 2 |
| Category |
Beverage |
| Format |
Glassy Panel + 4-Sheet Panel |
| No.of Panels |
15 Pairs + 150 Panels |
| Campaign Period |
1 week prior to fieldwork |
 |
| Awareness |
69% |
| Frequency |
Ave. 2.1 times per day |
| Brand recall rate |
98% |
* Source: Bus Shelter Ad Effectiveness Study 2011 by Nielsen
|
