Established in 1904, tramcar is regarded as a historical icon of Hong Kong and has been serving the city for 117 years.
In 2006, we first introduced the advertising concept – “Icons of Hong Kong’” for Trams, and today, we have successfully transformed the medium to a truly attractive and accountable one. The whole tram advertising format bolsters brand presence in prime business and shopping areas. It is widely perceived to be stylish, chic and prestigious.
Iconic Image

Alexander McQueen Unveils Global Graffiti Campaign in Hong Kong with Tramcar Parade

Prime Routing
140 Tramcars run through the city corridor along Hong Kong Island at least 15 times per day to deliver high visibility with superior value. Tramcar Advertising reaches sophisticated consumers effectively as it connects the key commercial and shopping areas with surrounding residential districts on HK Island.

OpenRice launched unprecedented High SOV Tramcar campaign to promote their Takeaway Service

Bright Ring Tramcar
Icons of Hong Kong are now illuminated. The Trams with LED panels run through the bustling CBD on Hong Kong Island to shine your brand. Ad messages are even more visible and eye-catching at night, standing out on the most recognizable moving icons on the streets of Hong Kong.
THE KARL LAGERFELD MACAU marks its Grand Celebration with Bright Ring Tramcars

ADventure Tramcar
JCDecaux Cityscape transforms the Icons of Hong Kong to unparalleled event platform – Adventure Tramcar. It is developed exclusively for brands to create engaging experience to their target audience. ADventure Tramcar campaign effectively gain lots of awareness and become talk of the town.
Dyson unveils Air-Purifying Headphones in Hong Kong with ADventure Tramcar Tour
