Established in 1904, tramcar is regarded as a historical icon of Hong Kong and has been serving the city for 117 years.
In 2006, we first introduced the advertising concept – “Icons of Hong Kong’” for Trams, and today, we have successfully transformed the medium to a truly attractive and accountable one. The whole tram advertising format bolsters brand presence in prime business and shopping areas. It is widely perceived to be stylish, chic and prestigious.
Iconic Image
Alexander McQueen Unveils Global Graffiti Campaign in Hong Kong with Tramcar Parade
To promote the new McQueen Graffiti, British fashion house Alexander McQueen turns Hong Kong into its stage by running an avant-garde Tramcar Parade through the heart of the city.
Prime Routing
140 Tramcars run through the city corridor along Hong Kong Island at least 15 times per day to deliver high visibility with superior value. Tramcar Advertising reaches sophisticated consumers effectively as it connects the key commercial and shopping areas with surrounding residential districts on HK Island.
OpenRice launched unprecedented High SOV Tramcar campaign to promote their Takeaway Service
Representing 10 percent of the total Tramcar inventory, OpenRice is guaranteed 210 pan-island journeys each day with its 14 Tramcars impressing passers-by in the CBD and residential areas such as Causeway Bay, Wan Chai and Central.
Bright Ring Tramcar
Icons of Hong Kong are now illuminated. The Trams with LED panels run through the bustling CBD on Hong Kong Island to shine your brand. Ad messages are even more visible and eye-catching at night, standing out on the most recognizable moving icons on the streets of Hong Kong.
Cigna brightens HK’s Cityscape with brand new, illuminating “Bright Ring Tram”
The flush mounted LED panels on Tram exterior create an eye-catching way to display Cigna’s brand name and their key message, effectively capture attentions from everyone when the tram passes by.
The illuminating nature of the Bright Ring Tram caught our attention with its potential to create strong visual impact and deliver our brand and product message to a wide audience. The bright, moving message effectively captured the public’s attentions and created conversations.Ramsy Yeung Chief Marketing Officer
Cigna Worldwide Life Insurance Company Limited and
Cigna Worldwide General Insurance Company Limited
ADventure Tramcar
JCDecaux Cityscape transforms the Icons of Hong Kong to unparalleled event platform – Adventure Tramcar. It is developed exclusively for brands to create engaging experience to their target audience. ADventure Tramcar campaign effectively gain lots of awareness and become talk of the town.
Mr Moncler Hops on ADventure Tram
It is an ideal medium which perfectly in line with our theme “Destination Hong Kong” and helped raise awareness of our new flagship launch.
Formats
Signature Tramcar
Iconic Tramcar