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Ferragamo Tram

Iconic Image

Established in 1904, tramcar is regarded as a historical icon of Hong Kong and has been serving the city for 117 years.

In 2006, we first introduced the advertising concept – “Icons of Hong Kong’” for Trams, and today, we have successfully transformed the medium to a truly attractive and accountable one. The whole tram advertising format bolsters brand presence in prime business and shopping areas. It is widely perceived to be stylish, chic and prestigious.


Prime Routing

140 Tramcars run through the city corridor along Hong Kong Island at least 15 times per day to deliver high visibility with superior value.  Tramcar Advertising reaches sophisticated consumers effectively as it connects the key commercial and shopping areas with surrounding residential districts on HK Island.

Bright Ring Tramcar

Icons of Hong Kong are now illuminated.  The Trams with LED panels run through the bustling CBD on Hong Kong Island to shine your brand.  Ad messages are even more visible and eye-catching at night, standing out on the most recognizable moving icons on the streets of Hong Kong.

Cigna brightens HK’s Cityscape with brand new, illuminating “Bright Ring Tram”
The flush mounted LED panels on Tram exterior create an eye-catching way to display Cigna’s brand name and their key message, effectively capture attentions from everyone when the tram passes by. 
The illuminating nature of the Bright Ring Tram caught our attention with its potential to create strong visual impact and deliver our brand and product message to a wide audience. The bright, moving message effectively captured the public’s attentions and created conversations. Ramsy YeungChief Marketing Officer
Cigna Worldwide Life Insurance Company Limited and
Cigna Worldwide General Insurance Company Limited


ADventure Tramcar

JCDecaux Cityscape transforms the Icons of Hong Kong to unparalleled event platform – Adventure Tramcar. It is developed exclusively for brands to create engaging experience to their target audience.  ADventure Tramcar campaign effectively gain lots of awareness and become talk of the town. 
Mr Moncler Hops on ADventure Tram
It is an ideal medium which perfectly in line with our theme “Destination Hong Kong” and helped raise awareness of our new flagship launch.
Moncler Tram



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