By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more about cookies settings.
The tailor-made campaign for Colgate was designed to raise awareness on the company’s new Naturals Pure fresh Toothpaste.
Intrigued by original showcase of bus shelter, passerby were invited to smile and say loudly the word ‘natural’.
The bigger the smile was, the more the lemons appeared on screen.