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Data from June 2020 shows that total impression of Bus Shelters in prime districts including Central, Wan Chai, Causeway Bay and Eastern, have recovered by 92% when compared to data recorded from before the outbreak in January 2020.
Seeing there are less cases in Hong Kong, the city is easing some of its social distancing measures. Residents in the city are resuming their daily life, going back to school, work and shops.
 
Utilizing JCDecaux CityWEB, JCDecaux Cityscape is the only Out-of-Home media in Hong Kong to provide real-time audience data. Traffic passing-by our Bus Shelter network is counted by JCDecaux CityWEB, and recent data shows that the city is returning to normal, with pedestrian and traffic flow once again rising. Data from June 2020 shows that total impressions of Bus Shelters in prime districts including Central, Admiralty, Wan Chai, Causeway Bay and Eastern, have recovered by 92% when compared to data recorded from before the outbreak in January 2020.
 
Anticipating the relax of social distancing measures and an uptick of outdoor traffic, JCDecaux Cityscape is standing by to help keep your brand relevant during the bounce back.  Don’t miss the opportunities waiting OUT there.


Source: JCDecaux CITYWEB Audience Intelligence Analytics 2020 Jun
 

Published in Power of Cityscape, Hong Kong