Chopard Tells Tale of an Icon with Hong Kong Tramcars

Swiss luxury watchmaker Chopard owned a trio of Signature and Bright Ring Tramcars to promote their Happy Sport Collection, exclaiming that “diamonds are happier when they are free", referencing the moving diamonds on their watch faces. The eye catching visual is paired with the information to the Tale of an Icon Exhibition, inviting onlookers to their exclusive Pedder Building event.

Chopard Signature Tramcar in front of Alexandra House, Central

Powered by the LED Bright Ring Panels, the glowing diamonds stood out from the pink backdrop when the Bright Ring Tramcar cruises across the bustling CBDs of Central, Admiralty, Wan Chai, and Causeway Bay every night, drawing attention from high-net-worth luxury lovers, aspiring office employees, and fashionable shoppers.