To celebrate the release of the Dyson Zone Headphones with Air Purification in Hong Kong, Dyson recently hosted a launch tour on the ADventure Tramcar. These innovative headphones are the first of their kind, combining noise-cancellation technology with advanced air-purification features. With the Dyson Zone, users can enjoy their music while breathing in clean, fresh air.
To showcase their exciting new product, Dyson invited guests and customers to hop aboard the specially designed Dyson Zone themed Tramcar and fully immerse themselves in the technology by trying on the headphones. During the tram tour, which was voice-guided by renowned DJ Sammy, participants had the chance to see the city from a new perspective and enjoy the music without the hustle and bustle. The Dyson Zone Tramcar was a great way to demonstrate the cutting-edge technology of this new product and allowed participants to experience its features first-hand.
In addition to the ADventure Tramcar Tour, Dyson deployed a fleet of Iconic Tramcars that ran through the heart of the city to generate maximum exposure for their new product.