Paving the way toward its return to the Hong Kong home base, ESPRIT launched a free tram ride day 電車免費乘車日 as part of their campaign to celebrate the launch of its Russell Street 3-storey popup "love, esprit" experium.
ESPRIT offered free tram rides on Aug 20, taking the citywide event to promote its inclusiveness and welcome all people to join in on the festive occasion. Marking the first time for a fashion brand to lead a free tram ride day event, all Tramcar motormen dressed in ESPRIT apparel, bringing ESPRIT’s fun-loving spirit to all passengers of the day.
ESPRIT also owned three pastel green-wrapped Iconic Tramcars running through the heart of the city with high frequency during and after the free ride event, bringing in additional exposure to ESPRIT’s Russell Street, Causeway Bay popup. The 3-storey experium features interactive zones and retail areas, displaying ESPRIT’s rich heritage and new collections as well as introduce its new mascot, Joy the Dolphin, and offer a preview of its future activations to the community.