HKU SPACE is the longest serving continuing education institution in Hong Kong with the most comprehensive line up of Continuing Education Fund (CEF) reimbursable courses – with over 1,300 for people to choose from. 

Promoting the largest offering of CEF courses, HKU SPACE partnered with JCDecaux Cityscape by owning a newly launched Bright Ring Tramcar and covering it in bright, opposing colours and LARGEST wordmarks on its exterior. The illuminating nature of the flush-mounted LED boards creates an eye-catching effect on the HKU SPACE logo and the key message of its “LARGEST offering of CEF courses.”

The Bright Ring Tramcar runs through the bustling CBD on Hong Kong Island, passing commercial and residential areas. This ensures a high frequency of exposures to working group of all trades looking to continuing their education.
 
Pairing the brightest moving media in the streets with this campaign promoting the largest offering of CEF courses is the obvious choice for HKU SPACE. The brightness from the LED element serves as a symbolic representation of our continuous effort to provide affordable and professional education for those seeking lifelong learning opportunities for personal development, academic progression and professional and career advancement. Ms Susanna MokDirector of Institutional Advancement
HKU SPACE