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Celebrating the classic English Pear Collection and debuting the new addition of English Pear & Sweet Pea Cologne, the British fragrance brand, Jo Malone London (JML) recreates an English Pear orchard onboard the one-of-its-kind Themed Tramcar #18, with a basket of fresh green pears and a plethora of flower bunches, along with illuminated elements to promote the unique “One Pear in Every Bottle” key feature of the English Pear cologne collection.
A giant replica pear greets KOLs boarding the Themed Tramcar, itself wrapped in JML’s English Pear campaign visual. The fruity-floral fragrance is diffused in the Themed Tramcar’s cabins, allowing the whimsical summer notes of Williams Pear and Sweet Pea to play in the atmosphere throughout the scented experiential journey.
The captivating interior, thoughtfully selected props, and vibrant city view provide the perfect backdrop for KOLs and influencers onboard to create buzz-worthy content during the tram tour.