Jupiter Asset Management owned Bright Ring Tramcars to promote their asset management services. Focusing on “The Value of Active Minds”, Jupiter takes advantage of the Bright Ring Panels to create a breath-taking effect at night. Sparklers suggesting the flow of ideas glow on flush mounted LED panels on the Tram exterior, grabbing passers-by attention while shuttling through financial hotspots such as Central and Admiralty. The campaign is also featured on Signature Tramcar Network.
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