Opening its doors in June, the stunning five-star THE KARL LAGERFELD MACAU is the only hotel tower with its over-the-top interior entirely designed by the fashion legend Karl Lagerfeld and the latest opulent addition to the Grand Lisboa Palace Resort Macau. Owned by SJM Resorts S.A., THE KARL LAGERFELD MACAU will join the others in the hospitality group's stellar array of fine hotels towers, each with their own lavish and unique theme.
SJM boldly owned six Bright Ring Tramcars in Hong Kong to generate buzz and anticipation for THE KARL LAGERFELD MACAU’s grand celebration. Powered by the LED panels on the tramcar exterior, the illuminating grand celebration key message and Karl Lagerfeld's iconic silhouette are the most striking to its audience in the evening hours, standing out from the already-crowded cityscape.
Illuminated Tramcars cruise across the bustling CBDs of Central, Admiralty, Wan Chai, and Causeway Bay, attracting the attention of both locals and tourists.
