A modern apothecary from New York, the uncomplicated creations of MALIN+GOETZ include high quality, easy-to-use skincare, fragrances, and candles made from natural ingredients, designed for every skin type, tone, and gender. As part of their first ever out-of-home advertising campaign in Hong Kong, MALIN+GOETZ owned a combo of Bus Shelter Première Panels and an iconic Hong Kong Tramcar.
With the help of OOH Planner, these Première Panels are strategically placed in specific locations with high shopping lover-traffic, based on audience intelligence collected from our OOH Data Solution.
A highlight of the campaign is the #MGDesigned Instagram contest, which invites the public to find and capture photos of the unique MALIN+GOETZ Tramcar for a chance to win shopping vouchers.
Passersby can also find promoters at one of these Bus Shelter Première Panels on weekends interacting with the public, giving out samples and driving potential customers to a MALIN+GOETZ store nearby.