Leveraging the Icons of Hong Kong, Mercedes-Benz has dressed up a fleet of Tramcars with 8 different visuals for its branding campaign.

Themed “Stars of Hong Kong”, the brand turned Tramcars into canvases to showcase the different classes of Mercedes Benz with illustrations of iconic Hong Kong’s landmarks.   The Tramcars with outstanding wraps traverses the prime commercial and shopping areas on Hong Kong Island which provides unparalleled reach to the target audience with high visibility.  

Besides, Mercedes Benz has run “Spot the Tram” photo contest on social media. Commuters who snap and share the photo with hashtag #StarsofHK of any branded tramcars on Instagram can get a gift.