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OpenRice, a popular dining guide portal, boldly owned the highest number of Tramcars ever in Hong Kong to promote their new takeaway ordering service for seizing opportunities of the new normal. A fleet of 14 branded Tramcars with a simplistic yellow design offers a bold statement that stands out from the crowd, while the higher share of voice translates to a stronger presence for the OpenRice brand.
Representing 10 percent of the total Tramcar inventory, OpenRice is guaranteed 210 pan-island journeys each day with its 14 Tramcars impressing passers-by in the CBD and residential areas such as Causeway Bay, Wan Chai and Central. These locations have a high concentration of relevant audiences who make frequent takeaway orders and can take advantage of the many special offers and discounts provided by OpenRice and its partners.
Representing 10 percent of the total Tramcar inventory, OpenRice is guaranteed 210 pan-island journeys each day with its 14 Tramcars impressing passers-by in the CBD and residential areas such as Causeway Bay, Wan Chai and Central. These locations have a high concentration of relevant audiences who make frequent takeaway orders and can take advantage of the many special offers and discounts provided by OpenRice and its partners.
We believe owning a greater number of Tramcars will yield a more effective result. Tramcar covers many business and residential areas along its routes which are active areas with many takeaway order-making users, so we think Tramcar Advertising is an ideal medium for our promotion.Jan Wong Managing Director, OpenRice