Representing 10 percent of the total Tramcar inventory, OpenRice is guaranteed 210 pan-island journeys each day with its 14 Tramcars impressing passers-by in the CBD and residential areas such as Causeway Bay, Wan Chai and Central. These locations have a high concentration of relevant audiences who make frequent takeaway orders and can take advantage of the many special offers and discounts provided by OpenRice and its partners.
We believe owning a greater number of Tramcars will yield a more effective result. Tramcar covers many business and residential areas along its routes which are active areas with many takeaway order-making users, so we think Tramcar Advertising is an ideal medium for our promotion.Jan WongManaging Director, OpenRice