OpenRice, a popular dining guide portal, boldly owned the highest number of Tramcars ever in Hong Kong to promote their new takeaway ordering service for seizing opportunities of the new normal.  A fleet of 14 branded Tramcars with a simplistic yellow design offers a bold statement that stands out from the crowd, while the higher share of voice translates to a stronger presence for the OpenRice brand.

Representing 10 percent of the total Tramcar inventory, OpenRice is guaranteed 210 pan-island journeys each day with its 14 Tramcars impressing passers-by in the CBD and residential areas such as Causeway Bay, Wan Chai and Central. These locations have a high concentration of relevant audiences who make frequent takeaway orders and can take advantage of the many special offers and discounts provided by OpenRice and its partners.
We believe owning a greater number of Tramcars will yield a more effective result. Tramcar covers many business and residential areas along its routes which are active areas with many takeaway order-making users, so we think Tramcar Advertising is an ideal medium for our promotion. Jan WongManaging Director, OpenRice