To promote the inaugural Michelin Guide Street Food Festival debuting this October, Studio City boldly bought over 110 panels of City Information Panels and Bus Shelter Panels to capture the locals and massive mainland and Hong Kong tourists during the National Day Golden Week and Mid-Autumn Festival holidays. A series of ads highlighted the exquisite Michelin-starred delicacies in a simple yet clear design. Leveraging the city-wide network, the 6-Sheet panels can be found everywhere that both locals and tourists will not miss.
With the dominating presence across the streets of Macau, the extensive network of Macau Street Furniture Advertising successfully delivers maximum reach within a short period of time. We find that the panels serve well to act as immediate reminder to reach the outgoing locals and tourists and drive footfall to the festival. Carson ChanAssistant Manager
Marketing Communications
Melco Resorts & Entertainment