In celebration of 85 successful years, Turkish Airlines has owned a Supreme Domination along Chater Road in Central to unveil a fresh look with a new uniform specially designed for its cabin crew. The new uniforms are to be used following the newly opened Istanbul New Airport, the “new home” of the flag carrier airline.
The mega domination is fully wrapped in Turkish Airlines’ red colour, and features the brand new uniforms with unique deep red and anthracite grey palette designed by Milan-based Haute Couturier Ettore Bilotta. The design also brings elements from traditional calligraphy and mosaics together with the new interpretations of Turkish Motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality. As much as the design in itself, the “85 Years, Always in Style” was highlighted with splendid lighting effect on the Shelter-top to create strong visual impact, and standing proud in its timeless style.
An outdoor media format works well, if it can support the advertiser’s overall campaign. Turkish Airlines takes advantage of this supreme domination format with the eye-catching roof-top creative for supporting a New Year’s wish campaign in town. Part of the effort the participants have to do, apart from writing a stylish wish for their New Year’s in the campaign postcard, they have to share a photo about their 85 Years Always In Style advertising displays on their Instagram with hashtags. Our Supreme Domination Bus Shelter media format and creative production exactly offers the best location and effect for drawing social media engagement opportunity.
We believe the Supreme Domination in Chater Road, Central-the heart of Hong Kong-together with this shiny and outstanding creative production, make itself a unique and impactful media site for our brand’s 85 Years Always In Style campaign.Mr. Serhat SARIGeneral Manager Hong Kong & Macau