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With the theme of "Enjoy warmth with HEATTECH everywhere", UNIQLO leverages the citywide free tram ride event 電車免費乘車日 to spread warmth and love everywhere this winter season while promoting its iconic HEATTECH collection.
A fleet of branded Tramcars with the eye-catching UNIQLO HEATTECH pattern shuttle through bustling streets on Hong Kong Island, delivering a high frequency of exposure to their campaign message and introduce the three lines of HEATTCH.
Moreover, to celebrate the holiday season with the city , UNIQLO invites everyone in Hong Kong to take trams for free on Christmas Eve (HEATTECH 陪你溫暖過聖誕) and enjoy a warm holiday time with family and friends around the town.