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Market Coverage & Audience

Within Macau's relatively small city boundary, JCDecaux Macau's Street Furniture network establishes a high-frequency reach capturing massive tourists and local residents.

Citywide Coverage 

In 2023, JCDecaux unveils an ambitious smart city project in Macau. A minimum of 300 new smart Bus Shelters and fully digitized City Information Panels (CIPs) will gradually be deployed throughout the city, extending to Taipa, Cotai and Coloane.

Tourist Area - Senado Square

Commercial Area - Avenida Doutor Mario Soares (New Yaohan)

Residential Area - JARDIM DA VITÓRIA

 

Expansion into Cotai
 

Strategically located amidst a cluster of deluxe hotels and popular tourist spots. These CIPs provide advertisers with premium ad spaces to effectively reach high-spending tourists.

 

 

Macau’s Tourism Flourishes

  • Macau welcomed nearly 35 million visitors in 2024, a YOY increase of 23.8%.
     
  • Over 70% of these visitors were from Mainland China.
The Macao News 2025 Jan

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