A front and centre stage showcasing the beauty of brands
From May 2022, JCDecaux Cityscape became the operator of a premium network of 30+ Tram Shelters, with a strong centre of the road presence and nearly 300 advertising panels covering Hong Kong’s most vibrant districts. The network connects key commercial, shopping and residential areas on Hong Kong Island, capturing a large pedestrian and vehicular audience on both sides of the road on a daily basis.
Tram Shelter – Flagship Domination gives brands an opportunity to own an entire Tram Shelter. With the dominating presence in the centre of the busiest roadways, it impresses frequent city-goers during their journeys.
Strategically located in Hong Kong’s CBDs, including Central, Admiralty, Wan Chai and Causeway Bay, Tram Shelter – Flagship Dominations effectively reach high-income executives, affluent shoppers, and young trendsetters.
Partnering with JCDecaux Cityscape, the highlight of the NowTV Tram Shelter campaign was an interactive football heading challenge, where passersby could test their skills and win exciting prizes.
