JCDecaux Cityscape has brought Real Time Bidding (RTB) to programmatic digital out-of-home (pDOOH) trading in Hong Kong and Macau key Tourists and Business Districts across our 300+ Premium Digital Frame Network.
Why pDOOH?
Deliver Highly-targeted Campaigns driven by Data
pDOOH uses a data-driven approach and focuses on targeting audiences and impressions. Its media buying is based on impressions delivered.
Programmatic creates measurable, transparent, highly-targeted campaigns by utilizing geolocation data to trigger your ad messages on our best Digital Frames in real-time based on consumer behaviour and audience mobility patterns.
Easily Access to JCDecaux Cityscape's First-class Digital Inventory in Hong Kong and Macau
Advertisers can now trade programmatically millions of Impressions every day in real-time, across multiple prime districts on Hong Kong Tram Shelters including Sheung Wan, Central, Wan Chai, Causeway Bay, and Island East via VIOOH, our Supply Side Platform (SSP).
In Hong Kong and Macau, VIOOH has already connected with 25+ demand-side platforms (DSPs) including Adform, Blis, CAASie, Displayce, DV360, EternityX, Hawk, Hivestack, Lemma Technologies, Mediakeys, MediaMath, Mediasmart, Moving Walls, StackAdapt, TheTradeDesk, Vistar Media, Vpon and more.
Quick Activation and Increased Buying Flexibility
Buying process and ad scheduling are made through one online platform. Once parameters are set to define campaign outreach, the rest is automated. As real-world conditions are keep changing, you can easily optimize your strategy in real-time.
Optimize Omni-Channel Strategy
By bringing the DOOH planning and buying process into the same platform where online and mobile live, you can execute the omni-channel campaigns via the same DSP.
The retargeting capacities of pDOOH allows you to reach audiences that have been exposed to your pDOOH ads and retarget them across other digital channels such as social media and display ads. The frequency of brand exposures through multiple touch points within a short period of time creates memorable brand experience.
Our Digital Inventory
HONG KONG
Strategically located in Prime Commercial and Shopping Districts on Hong Kong Island to connect Premium Audience
MACAU
Prominently located in Macau Peninsula, Taipa, Cotai and Coloane, in close proximity to luxury hotels, tourist attractions and key commercial districts
Partners
Our SSP
VIOOH is our exclusive SSP (Supply-Side Platform) which provides a leading global digital out of home marketplace. It has already actively traded programmatically across 22 markets with 30,000+ screens and has 40+ DSP partnership agreements globally.
Our DSPs
With more to come...
Trading Model
JCDecaux Cityscape has brought Real Time Bidding (RTB) to programmatic digital out-of-home (pDOOH) trading in Hong Kong and Macau with VIOOH, the world-leading supply side platform in the global programmatic OOH sector.
Our Programmatic Trading Ecosystem
