JCDecaux Cityscape | Innovative Outdoor Media Company at Street Level in Hong Kong and Macau
JCDecaux Cityscape is a subsidiary of JCDecaux Group, the number one outdoor advertising company worldwide.
In Hong Kong, JCDecaux Cityscape operates Bus Shelter Advertising since 1993 and Tramcar Advertising for over 17 years. From May 2022, JCDecaux Cityscape has expanded its footprint in Tram Shelter Advertising. With the introduction of its exclusive Audience Intelligence Solution, JCDecaux Cityscape can effectively measure real time interactions with millions of mobile audience every day to accompany the most demanding brands in their quest to measure performance.
In 2021, we have brought outdoor advertising to a new arena of programmatic trading to further optimise campaign efficiency and ad dollars based on data and integrate omni-channel marketing strategy.
In the past three years, the Company also launched successively its Digital Frame Bus Shelter Network with 70+ screens at prime locations on Hong Kong Island and then introduced the first fleet of illuminated Tramcars, to keep on providing advertisers with the most innovative and outstanding media platforms for showcasing their brands.