Cosmetics & Skincare
Real-time bidding with relevant data triggering optimizes campaign delivery
Banana Boat launches the first UV index triggered programmatic advertising campaign ‘Protects the Fun’ via VIOOH’s next-generation real-time platform, VIOOH Trading Manager.
With specific day parting and audience segmentation in mind, Banana Boat’s campaign targets their primary and secondary audiences: outgoing family and sporty individuals. The campaign aims to enhance the awareness on Banana Boat’s sunscreen products and increase regular usage to maintain protection from the sun.
