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Retail

Marks & Spencer (M&S) was spreading holiday cheer with its programmatic OOH (pDOOH) campaign, featuring a delightful Christmas collection of clothing and food. The campaign was broadcast on the screens near M&S stores, serving as a festive reminder for shoppers. With JCDecaux Cityscape’s pDOOH now supporting multi-versioning, we can enhance storytelling and convey multiple key messages effectively.🎅✨