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Quack, quack! Donald Duck has arrived Causeway Bay!
Leveraging the celebration of Donald Duck's 90th anniversary as a theme to attract new payroll clients, Standard Chartered Hong Kong (SCBHK) has transformed a Tram Shelter in Causeway Bay into an immersive party venue, inviting passersby to join in the festivities.
The Paterson Street Tram Shelter comes alive with a one-minute "light and music show" that is triggered by motion sensors whenever a tram approaches. The shelter is adorned with blinking LED lights and spotlights, synchronized to a cheerful birthday song.
But that’s not all - passersby will also hear the iconic voices of Donald Duck and DJ Donald (當奴) greeting them and sharing details about SCBHK’s attractive payroll welcome offers.
This interactive, multi-sensory activation effectively drive excitement and encourage people to capture and share photos or videos on social media.
