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Access to our First-Class Digital OOH Inventory Today

Programmatic DOOH

Optimize efficiency and ad dollars based on data and integrate omni-channel marketing strategy seamlessly

JCDecaux Cityscape has brought Real Time Bidding (RTB) to programmatic digital out-of-home (prDOOH) trading in Hong Kong and Macau key Tourists and Business Districts across our 130+ Premium Digital Frame Network. 

 

JCDecaux Cityscape has been voted as Hong Kong’s No. 1 Digital Out-of-Home Media for 2 consecutive years (2022 & 2023) by local senior client-side marketers and advertising agency decision-makers in MARKETING-INTERACTIVE’s annual Media Spend Benchmarking Survey.

 

We also won the Best Programmatic DOOH Media award at MARKETING-INTERACTIVE’s Spark Awards 2022.  These accolades recognise JCDecaux Cityscape’s firm position as the leading DOOH media in Hong Kong.

 

Why prDOOH?

Deliver Highly-targeted Campaigns driven by Data

 

prDOOH uses a data-driven approach and focuses on targeting audiences and impressions. Its media buying is based on impressions delivered.

 

Programmatic creates measurable, transparent, highly-targeted campaigns by utilizing geolocation data to trigger your ad messages on our best Digital Frames in real-time based on consumer behaviour and audience mobility patterns.

 

Easily Access to JCDecaux Cityscape's First-class Digital Inventory in Hong Kong

 

Advertisers can now trade programmatically millions of Impressions every day in real-time, across multiple prime districts on Hong Kong Island including Admiralty, Causeway Bay, Central, Wan Chai, North Point and Quarry Bay via VIOOH, our Supply Side Platform (SSP).

 

In Hong Kong, VIOOH has already connected with 15+ demand-side platforms (DSPs) including  Adform, Blis, CAASie, Displayce, DV360, EternityX, Hawk, Hivestack, Lemma Technologies, Mediakeys, MediaMath, Mediasmart, Moving Walls, StackAdapt, TheTradeDesk, Vistar Media, Vpon and more.

 

 

Admiralty

Quick Activation and Increased Buying Flexibility

 

Buying process and ad scheduling are made through one online platform.  Once parameters are set to define campaign outreach, the rest is automated.  As real-world conditions are keep changing, you can easily optimize your strategy in real-time.

Optimize Omni-Channel Strategy

 

By bringing the DOOH planning and buying process into the same platform where online and mobile live, you can execute the omni-channel campaigns via the same DSP.
The retargeting capacities of prDOOH allows you to reach audiences that have been exposed to your prDOOH ads and retarget them across other digital channels such as social media and display ads. The frequency of brand exposures through multiple touch points within a short period of time creates memorable brand experience.

 

Our Digital Inventory

 

HONG KONG
 

Strategically located in Prime Commercial and Shopping Districts on Hong Kong Island to connect Premium Audience

 

 

75 Digital Frames on 26 Shelters

9M Daily Impressions

Outside Landmark, Central

Outside Hong Kong Central Library, Causeway Bay

Gloucester Rd nearby Malaysia Hse, Wan Chai

Partners

Our SSP

 

VIOOH is our exclusive SSP (Supply-Side Platform) which provides a leading global digital out of home marketplace. It has already actively traded programmatically across 22 markets with 30,000+ screens and has 40+ DSP partnership agreements globally.

 

Our DSPs

With more to come...

Trading Model

JCDecaux Cityscape has brought Real Time Bidding (RTB) to programmatic digital out-of-home (prDOOH) trading in Hong Kong and Macau with VIOOH, the world-leading supply side platform in the global programmatic OOH sector.

Our Programmatic Trading Ecosystem

Get Started

JCDecaux Cityscape is eager to facilitate your Programmatic DOOH journey.