Menu
  • En-繁中
Access to our First-Class Digital OOH Inventory Today

Programmatic DOOH

Optimize efficiency and ad dollars based on data and integrate omni-channel marketing strategy seamlessly

JCDecaux Cityscape launches Programmatic Digital Out-of-Home (pDOOH) offering in Hong Kong Central Business Districts across our 60+ Premium Digital Frame Network.
 
We are thrilled to announce that JCDecaux Cityscape has been voted as Hong Kong’s No. 1 Digital Out-of-Home Media 2022 by local senior client-side marketers and advertising agency decision-makers in MARKETING-INTERACTIVE’s annual Media Spend Benchmarking Survey.

 

We also won the Best Programmatic DOOH Media award at MARKETING-INTERACTIVE’s Spark Awards 2022.  These accolades recognise JCDecaux Cityscape’s firm position as the leading DOOH media in Hong Kong.

 

Why pDOOH?

Deliver Highly-targeted Campaigns driven by Data


pDOOH uses a data-driven approach and focuses on targeting audiences and impressions. Its media buying is based on impressions delivered.
Programmatic creates measurable, transparent, highly-targeted campaigns by utilizing geolocation data to trigger your ad messages on our best Digital Frames in near real-time based on consumer behaviour and audience mobility patterns.

 

Easily Access to JCDecaux Cityscape's First-class Digital Inventory in Hong Kong

 

Advertisers can now trade programmatically millions of Impressions every day, by the hour, across multiple prime districts on Hong Kong Island including Admiralty, Causeway Bay, Central, Wan Chai, North Point and Quarry Bay via VIOOH, our Supply Side Platform (SSP).

 

In Hong Kong, VIOOH has already connected with six demand-side platforms (DSPs) including Hivestack, The Trade Desk, Vistar Media, Vpon and Yahoo with more to follow.

 

 

Admiralty

Quick Activation and Increased Buying Flexibility

 

Buying process and ad scheduling are made through one online platform.  Once parameters are set to define campaign outreach, the rest is automated.  As real-world conditions are keep changing, you can easily optimize your strategy in near real-time.

Optimize Omni-Channel Strategy

 

By bringing the DOOH planning and buying process into the same platform where online and mobile live, you can execute the omni-channel campaigns via the same DSP.
The retargeting capacities of pDOOH allows you to reach audiences that have been exposed to your pDOOH ads and retarget them across other digital channels such as social media and display ads. The frequency of brand exposures through multiple touch points within a short period of time creates memorable brand experience.

 

Our Digital Inventory

 

HONG KONG
 

Strategically located in Prime Commercial and Shopping Districts on Hong Kong Island to connect Premium Audience

 

 

69 Digital Frames on 24 Shelters

9M Daily Impressions

Outside Landmark, Central
Outside Hong Kong Central Library, Causeway Bay
Gloucester Rd nearby Malaysia Hse, Wan Chai

Partners

Our SSP

 

VIOOH is our exclusive SSP (Supply-Side Platform) which provides a leading global digital out of home marketplace. It has already actively traded programmatically across 13 markets and has over 30 DSP partnership agreements globally.

 

Our DSPs

With more to come...

Trading Model

JCDecaux Cityscape's first-class digital inventories are now available to be traded programmatically through a private marketplace (PMP).

 

Our Programmatic Trading Ecosystem

Get Started

JCDecaux Cityscape is eager to facilitate your Programmatic DOOH journey.