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Swiss Luxury House Chopard and her Global Ambassador Julia Roberts dressed the Des Voeux Road Central Flagship Shelter with a radiating Sheltertop while passers-by can find Julia with her signature smile featured across its Première Panels, presenting pieces from Chopard’s wide array of women’s watch and high jewellery collections. The Creative Domination played an important role in the opening of Chopard’s new flagship store at the LANDMARK Prince’s nearby.
The campaign takes full advantage of the shelter’s prime location and maximizes Chopard’s brand exposure to the high-net-worth individuals, fashion lovers and wealthy tourists.