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HSBC, celebrating 160 years of great stories, owned the Des Voeux Road Central Tram Shelter Flagship Domination and Bus Shelter Supreme Domination.
Situated in front of HSBC’s Hong Kong headquarters building, the Tram Shelter features an illuminated Sheltertop sign highlighting HSBC and its 160 years of great stories (滙豐香港 盛演世界160年), while scrolling Première Panels on the Bus Shelter duo display high fidelity posters, a fantastical artwork of a modern HSBC Building going back in time to the 1860s’ Hong Kong.
Together, the street furniture setup complements the exhibition on how HSBC goes from a small local Hong Kong bank in 1865 to becoming one of the world’s greatest financial services organizations, opening up a world of opportunity.