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Inviting passersby to discover dining inspiration, Hong Kong Tourism Board launched the first-ever Dynamic Content Programmatic DOOH campaign for Taste Around Town 2024, featuring a flavourful dining experience in the city with nearly 400 participating restaurants and bars.
Utilizing Dynamic Content Optimization (DCO) with dentsu Hong Kong, the campaign delivers tailored ad creatives in real-time based on restaurant locations - each loop showcases a real-time clock and 8 randomly picked nearby culinary spots by districts on pairing digital panels from our Bus Shelters, ensuring the audience receives the most relevant dining options to fill their appetite from one of the many choices nearby.