Catching pedestrians’ attention when they walk past this Bus Shelter in front of SOGO, a holographic virtual character portrayed by actress Jessica Hsuan (宣萱) and Digital Frame animations featuring actor Louis Koo (古天樂) invite passers-by to take a closer look at the Digital Domination.  The campaign introduces DBS iWealth app which is HK’s first fully virtual wealth account opening on mobile and allows easy digital wealth management.  Leveraging the Digital Domination, DBS presents a cybernetic look and feel perfectly complementing its digital banking services.
 
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As a first in Hong Kong with outdoor hologram installation, the Creative Shelter boasted an animation installation with three holographic LED fan displays, achieving a lifelike hovering hologram fitting with the campaign’s futuristic and smart creative direction. Located in the heart of Causeway Bay, a high-end shopping district with multiple luxury retail stores nearby, DBS receives over 748,700 impressions per week at the Creative Shelter.
 
Employing a Digital Domination to promote our digital solution makes perfect sense. With JCDecaux Cityscape as our partner we were able to implement the latest hologram technologies in our campaign to reflect our dedication to stay current and well prepared for the future. Julie ChiuExecutive Director,
Marketing & Marketing Communications, Consumer Banking Group
DBS (HK) Limited