Galaxy Macau sparks excitement for Andy Lau Concert with Macau Street Furniture Advertising

The Digital Frame network was strategically positioned at key tourist attractions, luxury hotel clusters, and major border checkpoints across the Macau Peninsula, Cotai, and Taipa, effectively reaching a significant number of mainland tourists.

To promote the highly anticipated concert of Hong Kong superstar Andy Lau in early October, Galaxy Macau utilized Digital Frame and Bus Shelter Advertising throughout Macau, ensuring maximum visibility for both locals and tourists. This strategy aimed to generate excitement leading up to the event.

During the seven-day China National Day Golden Week, which runs from October 1 to 7, 2024, Macau welcomed nearly 1 million visitors ¹. The Digital Frame network was strategically positioned at key tourist attractions, luxury hotel clusters, and major border checkpoints across the Macau Peninsula, Cotai, and Taipa, effectively reaching a significant number of mainland tourists. Besides, concert visuals were prominently displayed at Bus Shelters in commercial areas.

Leveraging six Digital Frame panels strategically located in Cotai, surrounded by high-end hotels, the campaign created a buzz as concert-goers made their way to the venue, Galaxy Arena.

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¹Macao Government Tourism Office (MGTO)