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Broadway International Group's production of THE SOUND OF MUSIC staged in Hong Kong marks the first campaign to adopt JCDecaux’s twin-city programmatic digital out-of-home (prDOOH) trading. The campaign runs simultaneously on our premium digital inventories in both Hong Kong and Macau.
JCDecaux’s cross-city shared format digital network serves as an exclusive advertising solution, providing unparalleled access to digital inventories in both cities. It acts as a convenient one-stop shop for advertisers.
THE SOUND OF MUSIC campaign strategically employs day-parting and audience segmentation to target families and white-collar professionals in Hong Kong and Macau during peak hours. Its goal is to raise awareness of the musical play and drive ticket sales.