HOKA rallies on marathon runners using interactive cheer counter

Committed to make running an inclusive and uplifted experience for all, HOKA Hong Kong owned a Creative Bus Shelter Domination in Causeway Bay to invite the public to send “cheers” and express their enthusiasm to participants of the Hong Kong Marathon. Using the touch-enabled Digital Frames, passers-by can log their support to an on-site counter, which displays the combined total of engagement recorded at the Bus Shelter as well as from HOKA Hong Kong’s Instagram posts.

Each interaction with the Digital Frames or Instagram like would translate into a surge of energy to show the collective support from the community in celebrations of the runners’ dedication, all while delivering HOKA’s key message that “We are all born to fly” and “Fly Hong Kong fly” — a localised version of its global tagline.