Pacific Place owned two Flagship Shelters in Admiralty and Central and dressed up a fleet of Tramcars and Single Deck Buses to raise the awareness of its festive happening, “Pacific Place Theatre's Christmas Spectacular”. The Flagship Shelters are decorated as Broadway theatre to announce its upcoming Christmas Theatre performances. The exquisite Shelters deliver dominating presence at street level and provide a visual feast for passersby. To enhance its campaign impact, a fleet of fully wrapped Tramcars and Single Deck Buses running through the prime shopping and commercial areas, as well as the high-end residential area on Hong Kong Island with high visibility and frequency.
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