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AXA makes the most of the flexibility and dynamic capability offered by the JCDecaux Cityscape Digital Frame Network, by launching a Bus Shelter campaign with real-time currency exchange rate.
Starring Tyson Yoshi, this campaign shows its audience how to be a star in the multiverse with better planning and flexible saving options, such as the FortuneXtra Savings Plan which offers a choice of 9 policy currencies and a highly flexible policy on currency conversion.
Covering the busiest CBDs in Hong Kong, Digital Frames receive live foreign exchange rate data from a financial portal for major currencies, including Renminbi, US Dollars, British Pound and Euro. High-income earners and high net-worth individuals can view real-time currency rates as they come across any of the Digital Frames strategically placed in Central, Admiralty, Wan Chai and Causeway Bay. The Digital Frame campaign serves to create a topical link between foreign currency exchange and the Savings Plan product, while engage with AXA’s target audience in a dynamic way.