By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more about cookies settings.
Aiming to showcase the latest product of a cultural collaboration between CLOT and Nike, an eye-catching presence is established in the heart of the bustling shopping district of Causeway Bay for the new FLUX DUNK. The predominantly black and white artworks bring the footwear to life by drawing inspirations from the lenticular effect used on the product itself. Multiple lenticular panels are used to display the Yin-Yang concept and the harmonious continuous change that goes throughout the shoe, changing colours from silver to a spectrum between white and black as pedestrians pass the Bus Shelter Domination. A trio of high-definition Digital Frames provide additional visual impact to the passersby.
The exceptionally creative and stunning campaign captures the attention of luxury lovers and high-income consumers who frequent the world-renowned shopping district of Causeway Bay. The Bus Shelter’s prime location ensures the maximum reach and exposure for the campaign.