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Embracing the festive seasons of Chinese New Year and Valentine's Day, APM Monaco, the renowned fashion jewelry brand, has initiated a Digital Frame campaign in both Hong Kong and Macau, being the first advertiser to utilize our top-notch digital inventories in both cities simultaneously.
During the eight-day Chinese New Year golden week (from February 10 to 17, 2024), Hong Kong received over 1.436 million tourists1, while Macau welcomed almost 1.36 million visitors2. With our digital inventories strategically positioned in the bustling shopping and tourist districts of both cities, we offer an ideal platform to reach the vast number of Chinese tourists. This 2-week twin cities Digital Frame Network campaign drew in over 20 million impressions3.
Moreover, we have expanded our digital footprint to Cotai, a thriving hub known for its entertainment and tourism. This is a completely new area where we previously had zero presence. Located amidst a cluster of high-end hotels, flagship stores and popular tourist attractions in Cotai, our digital units provide premium advertising spaces for brands targeting high-spending tourists.
JCDecaux's cross cities shared format digital network serves as the exclusive advertising solution to provide unparalleled access to the digital inventories in both cities, acting as a one-stop shop for advertisers. The network enables brands to target and benefit from the growing number of Chinese tourists in both markets. We are excited to welcome brands to cover Hong Kong and Macau, as both cities are key components to the Greater Bay Area.
Source:
1News from HKSAR Government
2 Macao Government Tourism Office (MGTO)
3 JCDecaux OOH Measurement
