Menu
  • En-繁中
AXA IM ran a half-year Tramcar campaign and two phases of Tram Shelter – Flagship Dominations to establish a long-term brand presence on the street level.

AXA Investment Mangers (AXA IM) led a brand campaign to promote its ambition to become the world’s leading responsible investor, and to attract potential investors looking to invest in a more sustainable model.  AXA IM ran a half-year Tramcar campaign and two phases of Tram Shelter – Flagship Dominations to establish a long-term brand presence on the street level.

Waves of sky-blue Iconic Tramcars shuttle through the bustling streets on Hong Kong Island along with financial hotspots and commercial districts, delivering a high frequency of exposure to their key message “Be invested in better. Invest for a sustainable future.” AXA IM also owned two Tram Shelter – Flagship Dominations in the financial hubs of Admiralty and Central, drawing attention from high-income earners.   These Flagship Dominations showcased AIA IM’s diverse sustainable initiatives, investing in companies that innovate, backing low-carbon transportation, preserving biodiversity, and more.

The Tramcar-Tram Shelter combo campaign boosted the awareness to both the AXA IM brand and their mission on “delivering financial performance while supporting sustainability”. 

Published in Tramcar, Tram Shelter, Power of Cityscape, Hong Kong