AXA Investment Mangers (AXA IM) led a brand campaign to promote its ambition to become the world’s leading responsible investor, and to attract potential investors looking to invest in a more sustainable model. AXA IM ran a half-year Tramcar campaign and two phases of Tram Shelter – Flagship Dominations to establish a long-term brand presence on the street level.
Waves of sky-blue Iconic Tramcars shuttle through the bustling streets on Hong Kong Island along with financial hotspots and commercial districts, delivering a high frequency of exposure to their key message “Be invested in better. Invest for a sustainable future.” AXA IM also owned two Tram Shelter – Flagship Dominations in the financial hubs of Admiralty and Central, drawing attention from high-income earners. These Flagship Dominations showcased AIA IM’s diverse sustainable initiatives, investing in companies that innovate, backing low-carbon transportation, preserving biodiversity, and more.
The Tramcar-Tram Shelter combo campaign boosted the awareness to both the AXA IM brand and their mission on “delivering financial performance while supporting sustainability”.
