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JCDecaux Cityscape has been voted as Hong Kong’s No. 1 Digital Out-of-Home Media 2022 by local senior client-side marketers and advertising agency decision-makers in MARKETING-INTERACTIVE’s annual Media Spend Benchmarking Survey.
We also won the Best Programmatic DOOH Media award at MARKETING-INTERACTIVE’s Spark Awards 2022. These accolades reinforce JCDecaux Cityscape’s leading position in the programmatic DOOH (pDOOH) sector.
In 2018, our forward-thinking pushed us to debut the market’s first sensor based real-time impression measurement model to our Bus Shelter Network on Hong Kong Island, building a solid foundation for our launch of pDOOH offerings.
After thorough preparation, we launched pDOOH solutions in Hong Kong’s Central Business Districts through our first-class Digital Frame Network in 2021. Advertisers are now able to trade our media assets programmatically to further optimise campaign efficiency based on near-real-time data and integrate out-of-home into their omni-channel marketing strategy.
Moving forward, we will continue to drive the pDOOH growth in the industry and explore more innovative media solutions with high potential effectiveness, so our clients can better engage their audience and gain greater commercial value with their future campaigns.
Last but not least, we would like to express our heartfelt gratitude to our clients, agencies and pDOOH partners for their recognition and continuous support, as well as the professionalism and dedication demonstrated by our team.