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To celebrate the debut of the Doraemon exhibition in Hong Kong, Prudential, the lead sponsor of the “100% DORAEMON & FRIENDS” Tour (Hong Kong), organised by AllRightsReserved, has transformed two bustling Bus Shelter – Flagship Dominations in Causeway Bay and Admiralty into unique photo spots. Local and tourists are invited to take selfies with Doraemon, immersing themselves in its world.
At the Doraemon-themed Bus Shelter in front of Causeway Bay SOGO, Digital Frame animations featuring different styles of Doraemon and its iconic secret gadget, the Anywhere Door, invite fans and passers-by to take selfies and share them on social media. A giant QR code on the static panels encourages fans to try out a related Instagram filter. The offline-to-online strategy amplifies the campaign’s impact through social media engagement.
The 2D die-cut Sheltertop showcases the logo of Prudential and Doraemon’s first-appearing secret gadget, the “100% Friends-Calling Bell,” making the brand easily visible from afar and inviting friends to meet at the exhibition.
Another Doraemon-themed Bus Shelter located in front of Pacific Place in Admiralty.