To highlight unprecedented photography experience and quality of FUJIFILM GFX 50R, FUJIFILM has hosted a photo gallery at Bus Shelter with dominating brand presence in Causeway Bay.

Renowned celebrity Simon Yam (
任達華), artist Stanley Wong (又一山人) and photographer Miss Bean were present at the pop-up event to share their creative photography ideas. The event successfully grasped the attention of passersby.

To maximize its marketing impact, the brand also leveraged the biggest outdoor back-lit panels in town, Première Panel Network to showcase the artists’ masterpieces.