JCDecaux Cityscape launched the brand new Digital Frame Bus Shelter Network with 45 screens recently.  The 75” high brightness screens are located in prime commercial and shopping districts including Central, Admiralty, Wan Chai and Causeway Bay which deliver 1.5 million daily impressions.

With Smart Scheduling, Digital Frame Network can be tailored to maximize the reach of relevant demographic or lifestyle groups.  And also, its capability for delivering contextually relevant content – smart content can bring advertisers a deeper engagement with their audience, increasing awareness, recall and perception. 
 
McDonald’s was one of the launch advertisers leveraging Digital Frame Network who 
promoted a series of its “Value Picks” products.