FWD Hong Kong motivates the city to pursue health and wellness with Bus Shelter campaign

FWD Hong Kong has unveiled a new brand campaign starring local boy band sensation MIRROR to inspire everyone in the city to take good care of their physical and mental well-being. To amplify the marketing impact, the campaign is carried on Bus Shelter – Flagship Domination and Première Panel Plus Network in major CBDs of Hong Kong.

Captivating the attention of pedestrians as they walk past the Bus Shelter – Flagship Domination in front of SOGO Causeway Bay, videos featuring MIRROR members are aired on Digital Frames to give health and mind wellness tips aligning with the campaign theme “Here we are for your health” (應援您健康).