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To enhance the brand awareness before and during Chinese New Year, Wolf Blass recently owned a Creative Flagship Shelter in Central. A giant eye-catching 3D replica of its iconic wine bottle has been built on the Sheltertop to capture eyeballs from afar. Wolf Blass employed a Showcase featuring a pop-up dummy of the wine with blowing confetti to ignite festive cheer. The logo of Wolf Blass will be lighted up every 3 minutes. Passersby were invited to take away a lucky card from the card dispenser to get a chance to win a prize.