Our advertising platforms offer over 2,500 touchpoints across Hong Kong Island, Kowloon, and New Territories. JCDecaux Cityscape advertising solutions provide concrete, dynamic, and high-quality metrics to support your specific marketing campaigns and business objectives. With detailed data granularity, marketers now have unparalleled opportunities to comprehend, experiment, and achieve measurable returns on their advertising investments in public spaces. 

So, why wait to leverage this knowledge and drive smarter campaigns?

From static to dynamic and programmatic

In today's era, you no longer have to remain stationary with your outdoor message in a predetermined location, waiting for the audience to come to you, uncertain if it is the right audience.

Our digital frames are strategically placed at the intersections where the busiest and most valuable audiences in Hong Kong Island converge. Through JCDecaux’s real-time data solutions and dynamic data-powered broadcasting system, marketers have complete control on dayparting and location selection to display your campaign with maximum impact. JCDecaux Cityscape has been recognized as the number one Digital Out-of-Home Media in Hong Kong for both 2022 and 2023, as voted by marketers and advertising agencies; you can showcase your most compelling ad messages at the precise time and location with us, down to hourly granularity. This ensures that your ads are exposed to the right audiences for maximum visibility and return on investment.

Geotargeting (POI) and hourly granularity campaign management: December year-end sale as an example

Speaking of December, when year-end sales begin. Programmatic trading enables retailers to deploy ad to a specific inventory instead of the whole network. Indeed, placing your campaign near affiliated point of interest (POI) is a common strategy. How about utilizing competitors’ location intelligence to filter nearby JCD inventory?

As malls may share the same pool of target audience, strategic placement of campaign next to competitors’ point of sale with dayparting (e.g., Mall opening hours) allows campaign exposure at the right moment and right place - increasing relevancy of ad to where shopping lovers locate. In return, driving brand awareness leads to potential sales from audience appearing in both your and near competitors’ sales point.

With JCDecaux OOH programmatic trading technology advanced flexibility in location selection and day parting, we deliver your ad to where your customer is. 
 

Insightful, mindful & digital – JCDecaux Cityscape OOH media