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Standard Chartered has rolled out a Creative Bus Shelter campaign with an interactive game starring Anson Kong (AK), a member of the popular local boyband MIRROR, to promote the launch of its Marathon Savings Account (MSA).
To raise awareness on the campaign, the bank has leveraged the influence of celebrity and incorporated a theme park-inspired narrative. At the SOGO Causeway Bus Shelter, they have initiated an Ice-breaking Challenge to engage the audience. The challenge utilizes a motion sensor that detects the wiping motion made by participants.
During the challenge, participants are required to break the ice and locate AK by moving their hands within a 20-second timeframe. By reaching the designated points, participants can unlock and download exclusive AK gifs and wallpapers for their mobile devices. The game's nature holds strong appeal for many passersby, especially young adults and AK fans.
